01
Swag
Swag
Design.
Clothing, hats, cups and more — branded merchandise designed to make an impression.
Clothing, hats, cups and more — branded merchandise designed to make an impression.
Let's be honest, a lot of swag ends up in the trash. A designer's job is to make sure that doesn't happen. Here's how.
Logo-only merch fails to stand out — so I brought fashion and branding together. Fun illustrations mixed with the SalesRabbit logo made the shirts look closer to something you'd see in a store. By staying ahead of current trends and designing for the wearer first, I ensured our gear went straight to the closet instead of the trash.
At trade shows, generic branded merchandise is a dime a dozen. I helped SalesRabbit stand out from the rest by creating a personalized swag experience. Attendees took a 'player type' quiz and received a custom t-shirt tailored to their specific results. To lean into the theme of Gamification, I designed video-game-inspired illustrations that visually represented each type. This increased swag ownership and made the shirts a high-demand item, all while capturing leads for our sales team.
SalesRabbit's booth always had traffic from people looking for the 'cool hats' or 'fun shirts,' giving our sales team more organic opportunities to start conversations and schedule demos. Our own employees wore and used the gear daily — turning every team member into a walking brand ambassador.
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Let's be honest, a lot of swag ends up in the trash. A designer's job is to make sure that doesn't happen. Here's how.
Logo-only merch fails to stand out — so I brought fashion and branding together. Fun illustrations mixed with the SalesRabbit logo made the shirts look closer to something you'd see in a store. By staying ahead of current trends and designing for the wearer first, I ensured our gear went straight to the closet instead of the trash.
At trade shows, generic branded merchandise is a dime a dozen. I helped SalesRabbit stand out from the rest by creating a personalized swag experience. Attendees took a 'player type' quiz and received a custom t-shirt tailored to their specific results. To lean into the theme of Gamification, I designed video-game-inspired illustrations that visually represented each type. This increased swag ownership and made the shirts a high-demand item, all while capturing leads for our sales team.
SalesRabbit's booth always had traffic from people looking for the 'cool hats' or 'fun shirts,' giving our sales team more organic opportunities to start conversations and schedule demos. Our own employees wore and used the gear daily — turning every team member into a walking brand ambassador.