01
Swag
Swag
Design.
Clothing, hats, cups and more — branded merchandise designed to make an impression.
Clothing, hats, cups and more — branded merchandise designed to make an impression.
Let's be honest, a lot of swag ends up in the trash. A designer's job is to make sure that doesn't happen. Here's how.
At trade shows, cheap branded merch is a dime a dozen. SalesRabbit stood out by ensuring each swag item was something someone would actually want to buy themselves. No cheap water bottles and keychains here. I ensured each item was strong enough to withstand the hard day's work of our target audience. Because when the swag lasts, the brand impression does, too.
Logo-only merch fails to stand out — so I brought fashion and branding together. Fun illustrations mixed with the SalesRabbit logo made the shirts look closer to something you'd see in a store. By staying ahead of current trends and designing for the wearer first, I ensured our gear went straight to the closet instead of the trash.
SalesRabbit's booth always had traffic from people looking for the 'cool hats' or 'fun shirts,' giving our sales team more organic opportunities to start conversations and schedule demos. Our own employees wore and used the gear daily — turning every team member into a walking brand ambassador.
Let's be honest, a lot of swag ends up in the trash. A designer's job is to make sure that doesn't happen. Here's how.
At trade shows, cheap branded merch is a dime a dozen. SalesRabbit stood out by ensuring each swag item was something someone would actually want to buy themselves. No cheap water bottles and keychains here. I ensured each item was strong enough to withstand the hard day's work of our target audience. Because when the swag lasts, the brand impression does, too.
Logo-only merch fails to stand out — so I brought fashion and branding together. Fun illustrations mixed with the SalesRabbit logo made the shirts look closer to something you'd see in a store. By staying ahead of current trends and designing for the wearer first, I ensured our gear went straight to the closet instead of the trash.
SalesRabbit's booth always had traffic from people looking for the 'cool hats' or 'fun shirts,' giving our sales team more organic opportunities to start conversations and schedule demos. Our own employees wore and used the gear daily — turning every team member into a walking brand ambassador.