While SalesRabbit's original high-contrast aesthetic was effective for early momentum, moving upmarket demanded a more honed-in approach. Pivoting to an enterprise focus meant evolving the brand from a scrappy, bold identity into a mature visual system that clearly and quickly showed off the key features of the product.

Working with an agency, we updated the brand palette to allow for more expressive and informative visual assets. This shift enabled us to transform complex product features into clear, high-impact graphics, ensuring our features were easily understood by an enterprise audience. Key decision makers often worry about migration and the possibility of software fatigue. I wanted to make sure our graphics showed just how easy and simple the product is.

Growth brought the challenge of product differentiation within a unified brand. For Amplify Gamification, I integrated employee-focused imagery and energetic patterns to highlight the 'fun' side of gamification within our brand framework. For Pitch Solar, I focused on the product's easy reporting feature. Using a blueprint-inspired illustration style, I created a visual language that felt both professional and highly functional, making the software's benefits instantly clear.

Following SalesRabbit's acquisition of Rooflink, the strategic goal was to position the combined offering as a powerhouse for the enterprise and small business roofing market. I was tasked with creating a brand system that showcased Rooflink's robust capabilities while highlighting the integrated value of SalesRabbit's canvassing tools. To modernize the visual identity, I refreshed the website and marketing collateral with a focus on clean product UI. I also expanded the palette to include energetic yellows and oranges—providing a necessary 'pop' that differentiated the brand from a sea of roofing blues. For internal materials, I created graphics to showcase both brands and to unify the two companies.