Web graphics and videos — motion design that brings brands to life.
Rooflink had exactly 15 seconds to make an impression at a partner's booth during the largest roofing tradeshow in the U.S. My job was to make every second count.
With the script in hand, I collaborated closely with the product team to determine exactly how to translate complex software integration into interesting visuals.
Initially, we lacked compelling visual assets to demonstrate the integration. We explored text-heavy looping concepts, but I determined that simple copy would get completely lost in the visual noise of a busy tradeshow floor. We needed something that would catch interest.
Through rapid iterations and continuous alignment with the product team, I produced a dynamic, 15-second video. It effectively cut through the visual noise of the tradeshow, clearly communicating the integration's core features without relying on paragraphs of text.
Rooflink had exactly 15 seconds to make an impression at a partner's booth during the largest roofing tradeshow in the U.S. My job was to make every second count.
With the script in hand, I collaborated closely with the product team to determine exactly how to translate complex software integration into interesting visuals.
Initially, we lacked compelling visual assets to demonstrate the integration. We explored text-heavy looping concepts, but I determined that simple copy would get completely lost in the visual noise of a busy tradeshow floor. We needed something that would catch interest.
Through rapid iterations and continuous alignment with the product team, I produced a dynamic, 15-second video. It effectively cut through the visual noise of the tradeshow, clearly communicating the integration's core features without relying on paragraphs of text.